The primary benefit of a private label card program is the effective use of consumer-driven data to drive sales and build brand equity. These cards are a direct and persistent connection between the buyer and seller, which allows the retailer to reach out to a customer via the personal relationship established through their acceptance and use of a branded card. Industry studies have consistently proven that consumers spend more money and more frequently with private label credit cards than they do with general purpose cards. Most importantly, a private label card program is an excellent means of building and promoting brand awareness.
iBridge has in-depth knowledge and demonstrated expertise in the Credit Card Industry, Sales Finance, and Fraud/Risk products. We provide end-to-end deployment, support, and maintenance of the entire technology backbone, and support the programs with a complete range of adjunct services from account reconciliation to customer service centers. In one of our relationships, we process millions of transactions overnight to provide in-basket analysis of purchases. This service combines every aspect of our organization: technology, process, and people.
Additional services include: Card Analytics, Fraud Detection, Application Processing, Data Management & Reporting, Customer Service, Merchant Processing, Charge-Backs & Dispute Management, and Risk Management
Connect
We are a DBE and MBE certified company.